ABOUT
STORY
about "somelike"
Breathing new life into clothes that can no longer be worn
In today's age of mass production and mass consumption of apparel, we can get products faster and cheaper, and a disposable culture of throwing away old things is spreading.
However, at the same time, he did not want to let the memories and feelings he had for the objects disappear, so he began working on the project using his own worn-out denim pants.
Reconstructing individuality into a new form
We want to reflect the stories and feelings behind worn-out denim pants and reconstruct them in a new form.
With a deep passion and unique vision for materials with a long history, we aim to create products with a unique style that can be passed down to future generations.
"Three circle back pockets"
The logo design is based on the theme of Japanese culture and denim, and features a traditional Japanese family crest and the shape of a back pocket on denim pants.
The back pocket features the brand's double symbol stitching and tab, which can be said to be the face of the brand.
We see this as a symbolic element that easily evokes the image of denim, and have incorporated it into our designs.
We believe this message is directed to all those who pursue individuality and uniqueness through denim.
